Launched in 2012, senhor PRUDÊNCIO is a lifestyle brand with a high focus in shoes and accessories for men.We create footwear and leather goods with contemporary shapes, inspired by the traditional craftsmanship of the Portuguese shoemaker from the 50’s.

Graduated in the Fashion Design International Program at Institute Français de la Mode (IFM) in Paris, the Portuguese shoe designer João Pedro Filipe founded his own shoe and fashion design studio in 2010, and since then has been working in collaboration with Portuguese brands like Exceed and Eureka, so as with several international brands like Thakoon Addition, Preen by Thornton Bregazzi, among others.

In September 2012, Filipe won the British Council’s Young Creative Fashion Entrepreneur Award 2012 and represented Portugal in London Fashion Week where the brand was officially launched. Nowadays, João Pedro is one of the most talented Portuguese Shoe designers and creates high quality products with high focus in traditional craftsmanship techniques and contemporary design.