Sweet 18. Getting to 18 is always special. We’ve reached adulthood. In principle, and just in principle, it means that we grow, that we evolve, that we become masters of our own life and our future. There are exceptions, however.
Getting to 18 is always special. We are still cherished by those closest to us, but, at the same time, we create conditions to be able to… fly away.
Sweet 18 is the starting point for this edition of Soul. We’ve reached adulthood. And we really want to fly. In fact, we have always aspired to this, even if we had to free ourselves from countless tethers to do so.
In this edition we have freed ourselves from all the bonds, from the countless corsets that have been created for us and prevented us from growing. We risk like never before. Emancipating us at Sweet 18. This is a genderless, unbiased, unregulated edition. As it should be.
We will not, of course, abandon our ideological matrix: at Soul, the promotion of Portuguese fashion is a priority, the praise of know-how accumulated over generations associated with a new generation of talent an obligation. Soul is an ode to Portuguese talent, devalued for so long, but which has finally found fertile ground to grow. So, this Soul will reach over 100 countries. The journey continues. With redoubled ambition, but no gender, no rules or prejudices. As it should be.
— Paulo Gonçalves, Editor-in-Chief
Table of Contents
In her words
Outside the box
A new plan for sustainability
Footwear Summer Immersion
Who is Joana Barrios?
The Wardrobe Age
Don’t be shy, touch yourself.
Old men and rags
A Tem-Plate for Fashion
One of the boys
Fashion is a stage
New Brand In
Hot New Talents
Caretos de Podence
Heritage Brand: Viarco
Tourism in Portugal comes of age
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