Portuguese Raw Material

Words: Cláudia Pinto

All the brands have a common denominator. As a general rule, they are created, designed and managed by passionate people who see the brand as an opportunity to grow, to transform and to overcome challenges. And, who knows, even take the name of Portugal beyond the frontier. This is what the brands we introduce here are doing. Their creators are passionate and dream about taking the name of Portugal beyond the borders.

SUL Bags


“We love warm breezes” is the motto adopted by Sul, a new brand making bags and purses with acacia tanned leather. “Each SUL article is carefully handcrafted as a single piece until it becomes what we have dreamt it to be. Created in very small-scale editions, SUL pieces are made only with leathers that inspire us. If we come across an exquisite leather that fulfils our design standards, we will use it, even if it means making only one item.” The material used — acacia tanned leather — often presents slight imperfections or slight scars. “They are not defects, but characteristics. They are part of the texture and reveal the history of the animal, giving it character. We like them to stay that way, without polishing or chemical treatments that remove them.”



Her educational background is in marketing and publishing, but Joana Carvalho was soon fascinated by and fell in love with the world of fashion. The passion was combined with her desire to have her own company. “I have been surrounded by entrepreneurs since I was very small (all my family had their own businesses), so you could say I was practically born with this desire to have something of my own. Since they were all in the textile industry, it was easy for me to connect with the world of fashion, and since I have always loved rings, I thought a jewellery brand would be the best option!”

This is how Nuuk was born in 2014. Joana and her mother, Paula, joined forces and together developed the brand’s philosophy, which is to find inspiration in the simplicity of each woman.

The brand uses linear and geometric patterns, in addition to natural and delicate materials that create timeless pieces that reflect a concrete state of modern life and style.

Each piece is original and designed to inspire an urban and modern appearance that is also simple and elegant and suitable for all occasions.

All the pieces are exclusively designed and manufactured in Porto, Portugal, with the focus always on quality and durability.

“My main project just now is to focus online. Including sales, social media and development of the site.” Joana Carvalho’s jewellery is now available in the USA, France, Germany and Belgium.



Pedro and Daniel met each other while studying design and footwear. Pedro has a degree in company management, while Daniel’s degree is in product design. When they met, they very quickly knew that they shared a passion for trainers. In 2018 the created Wayz, a brand with strong environmental concerns: ethically produced trainers, always made with environmentally-friendly materials, with a supply chain of local production — between Felgueiras, Ovar and São João da Madeira — and original designs.

After working in the retail sector for 18 years, where companies compete every year to sell ever larger quantities at lower cost, I realised that this is not what I wanted for myself. I met Daniel at a footwear design and production course and, after a while, we created WAYZ,” said Pedro Maçana, cofounder of this Porto start-up.

The brand’s first collection contained four models (each in a range of colours) all made with recycled and biodegradable materials, from high-quality cowhide, bio-leather, RPET (recycled plastic) and recycled rubber. “The brand’s partners are family companies with decades of experience in the footwear industry and where the working conditions are dignified and labour laws are respected. For us it could be no other way. We do not want low-cost products where the people and their working conditions are of no importance. Price is not everything,” adds Daniel Gonçalves, WAYZ cofounder.

Made to last, timeless, comfortable, versatile and unisex, WAYZ makes humanistic footwear because they care about people and the planet.

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