For us fashion is a form of art made by many people, performed at a certain time, whose crafts align in a perfect symbiosis.
If we were to translate this to any kind of fine arts Rui would be our sculptor, as he is the one who makes the most remarkable sculptures with his hands. He understands how the hair works like nobody else, he’s an artist who’s both careful and gifted.
At Soul there’s not one single issue without his name associated to an editorial (to say the least). For him, Soul is “something quite strong and rather mystical. It’s a word full of meaning, a word that carries many feelings but, at the same time, something quite intimate”.
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