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In the past decade, 272 brands have been created in Portugal, many of which emerged on social media and have grown day after day.

Alameda Turquesa


Sofia Vergara, Dua Lipa, Bella Hadid and Juliana Paes. Do you know what they all have in common? They have all given in to Alameda Turquesa. The brand was created in the digital world by Carolina Santos who then called it Thefrenchfries.

This Portuguese brand now has 300,000 followers on social media and promises to keep on surprising. The brand was recently featured in Forbes.

My Cute Pooch


My Cute Pooch is a brand of customisable bags made from 100% recyclable materials and free from animal products. They are created to focus on a woman’s individuality and versatility, to be adaptable for different personalities and different moments and to provide an alternative to the daily drag.

In addition to being fun and daring, the bags are also fully customisable, enabling each woman to choose her unique combinations while at the same time having a wide range of styles available simply by changing the accessories. Since the accessories are sold separately, the bags can be frequently transformed by changing some of the details. My Cute Pooch offers customisable, daring and fun products designed to adapt to the different lifestyles of those who use them.



With more than 40 years’ experience in the leather goods sector, the Portuguese brand Rufel exports 95% of what it makes. The company has specialised in manufacturing bags and accessories for men and women since 1975.

A large part of its production is manufactured and handcrafted, distinguished by the quality of the leather and its durability. Always in the family business, Rufel is not indifferent to its success.

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