Words: Cláudia Pinto
In this edition’s Follow Me, we cover the first Ímpar Market in Lisbon and recommend three Instagram accounts you should follow.
Ímpar Market
@impar.market
To create a unique event that celebrates the creativity and talent of independent brands. This was the vision of Rita Montezuma and Mafalda Patrício, the two influencers who launched Ímpar Market in December.
On 7 and 8 December, LxFactory in Lisbon hosted the first edition of this market, bringing together more than 70 Portuguese and international brands under one roof.
Mafalda Patrício
@mafaldapatricio
She is one of Portugal’s most respected influencers at present and one of the most frequently mentioned in international media (Vogue, Hola Fashion, among others). She’s part of the Portuguese Girlies and has 195,000 followers on her social media accounts. She’s also one of the founders of Ímpar Market.
She graduated in Design and Applied Arts from IADE Creative University, and has worked as a fashion consultant and fashion stylist for the BYou collections. She has developed several limited clothing collections, such as BYou, and has collaborated with brands including Chanel, Bimba y Lola, Jimmy Choo, Carolina Herrera, Valentino Beauty, H&M, Gant, Stine Goya and KULE.
Rita Montezuma
@ritamontezuma
Rita Montezuma is a digital influencer and member of the Portuguese Girlies. She is also one of the founders of Ímpar Market. She’s known for her bold and creative style. She has caught the attention of the national and international press for her ability to combine different pieces and patterns in a single look.
She has a master’s degree in civil engineering from Instituto Superior Técnico, but she always wanted to study design and fashion. Her Instagram and TikTok accounts comprise a community of more than 422,000 followers. She primarily shares content related to fashion and lifestyle on her social media accounts.
